Shoot Once.
Sell All Year.
The exact production sheet we hand to every CHIROBASIX client before their media day. 59 photos, B-roll clips, education videos, testimonials, and direct-response scripts — a year of marketing assets, captured in a single day.
- Walk out with a full year of content from one shoot
- Photos, videos, scripts — nothing falls through the cracks
- Hand it to your photographer; the day plans itself
Sell All Year.
Photos, clips, and scripts across six categories — the entire content library most chiropractors need, captured in a single day.
A Hard Drive Of Headshots.
Not Much Else.
Most media days end the same way: the doctor shows up without a plan, the photographer captures the obvious stuff, and six weeks later — when you actually need a sciatica testimonial or a tech-neck education video — it isn’t there. The checklist fixes that.
Show Up With No Plan
You show up, the camera rolls, and you remember half the shots you needed three days later.
Photographer Has To Guess
Without a list, the photographer captures the predictable stuff — not the stuff your marketing actually needs.
Re-Shoots Cost Money
A second media day to grab the missing assets adds up fast. Most practices never get around to it.
59 Shots.
6 Categories.
Every shot, clip, and script your practice will need for the next twelve months — broken into six tidy production buckets.
Headshots & Team Shots
Every outfit, every team configuration — bios, ads, landers, and the about page.
Action Shots
Adjustments, exams, treatments by region. Re-shoot every one as a 10–20s clip for B-roll.
Real Estate Shots
Exterior, entrance, front desk, waiting area, treatment rooms — everything a new patient wants to see.
Educational Videos
Short 1–4 minute videos on every common condition you treat — back pain, sciatica, tech neck, and more.
Testimonial Videos
Six questions that turn a patient story into a converting testimonial. Shot horizontal with crop room for portrait.
Direct Response Videos
Modular intros + outros our team mixes into dozens of ad variations — sciatica, headaches, tech neck and more.
Scripts You Can Shoot Tomorrow
Every educational, testimonial, and direct-response video in the guide comes with the exact script structure — here are three of them.
- 01 Intro"One of the most common things we see in our office is ____."
- 02 Explanation"This typically happens because ____."
- 03 Tips"If you're experiencing this, here are some tips..."
- 04 Treatment"Here at [practice], we treat this by ____."
- 05 CTA"Book an appointment and we can get you on the right path."
- 01 What problems or pain were you experiencing before?
- 02 How was your life impacted by this problem?
- 03 What solutions did you try before coming in?
- 04 What did we do to help you solve this problem?
- 05 How has your life improved since starting treatment?
- 06 What would you say to someone considering us?
Written By Nick Fischer
Nick is the founder of CHIROBASIX — the marketing agency that works exclusively with chiropractors nationwide. He’s sat in on hundreds of media days and watched practices walk out with nothing but headshots.
This checklist is the exact production sheet his team hands every CHIROBASIX client before their shoot. It’s how we make sure the day pays for itself.
One Media Day. Twelve Months Of Marketing.
Drop your email below and we'll send the field guide to your inbox in seconds. Print it, hand it to your photographer, shoot the year.
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