How Resilience Chiropractic Climbed to the Top of Google in the East Bay

The challenge

When Dr. Ernest Luong’s Resilience Chiropractic first showed up on our radar, it was nearly invisible on Google. A 2022 local-search scan across San Leandro put the practice at an average Google Maps rank of 16.4 — bottom of the second page or unranked entirely across most of the East Bay. Outside of a single point right at the office, patients searching “chiropractor” simply weren’t finding them.

What we did

CHIROBASIX took over Resilience’s marketing end to end: local SEO to earn a permanent spot in Google’s Map Pack, ads that put a brand-new practice in front of its community, and the ENGAGE communication platform so every new lead is texted and emailed — with automatic appointment reminders — the moment they reach out. As Dr. Luong tells it, the strategies started working fast.

The results

The turnaround was complete. By December 2024, the same 49-point scan averaged a Google Maps rank of 3.0, putting Resilience in Google’s top 3 at 40 of the 49 points measured — from the bay to the Castro Valley hills. A practice that had been unranked across the map was now visible almost everywhere a nearby patient might search.

The momentum carried into organic search, too. Per SEMrush, Resilience’s count of keywords ranking on Google climbed from about 50 to roughly 570 — more than 11× — as the local authority compounded.

Dr. Luong felt the difference almost immediately. “The phones were ringing almost immediately,” he says — and the practice was soon booking 40 to 80 new patients a month.

“My concerns switched from worrying about how we were going to get new patients to how I’m going to retain them once they show up at the door — and that’s the best position for any practice to be in.” — Dr. Ernest Luong